An image forming apparatus includes a fixing unit fixing a toner image onto a sheet. The fixing unit includes a heating member having a sheet conveyed region that is set in accordance with the size of the sheet. The fixing unit further includes a coil generating magnetic field, a fixed core forming a magnetic path, movable cores forming a magnetic path together with the fixed core and arranged along the sheet conveyed region, a shielding member arranged on at least one movable core and shielding magnetism, and a magnetism adjustment unit rotating at least one movable core to switch the position of the shielding member between a shielding position where the shielding member is positioned inside the sheet conveyed region to shield the magnetism and a retracted position where the shielding member is positioned outside the sheet conveyed region to permit pass of the magnetism.