Technologies are described herein for suggesting long-tail tags. A first group of tags and a second group of tags are identified from a plurality of tags. The first group of tags includes frequently-assigned tags having a higher frequency of being assigned to an asset. The second group of tags includes long-tail tags having a lower frequency of being assigned to the asset than the frequently-assigned tags. The frequently-assigned tags and a sample of the long-tail tags are suggested to a user upon receiving a request from the user to tag the asset.