The present invention provides an apparatus and method capable of efficiently sending an event corresponding to content to be transmitted from a server to each client. A content providing server assigns a session ID to each client on condition that the server receives an event notification request, which specifies an event URL, from the client and then manages an event notification process on the basis of the event URL and the session ID. When respectively transmitting pieces of content to a plurality of clients, the server determines event information to be transmitted on the basis of each event URL regarding the corresponding piece of content and controls event notification timing for each client on the basis of the corresponding session ID. According to the present configuration, the load of managing data in the event notification process on the server can be reduced and a correct event synchronized with transmission content can be sent to each client.