Invention Grant
- Patent Title: Metadata mapping to support targeted advertising
- Patent Title (中): 元数据映射以支持有针对性的广告
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Application No.: US10184794Application Date: 2002-06-27
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Publication No.: US07996862B2Publication Date: 2011-08-09
- Inventor: Suresh P. Babu
- Applicant: Suresh P. Babu
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Lee & Hayes, PLLC
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; H04N60/32 ; H04N60/33
Abstract:
A television server generates a metadata map that represents relationships among media content description data based on viewing patterns of multiple viewers. The television server sends the metadata map to a client device. The client device targets advertisements to a viewer based on the metadata map and a recent viewing history of the viewer.
Public/Granted literature
- US07917923B2 Metadata mapping to support targeted advertising Public/Granted day:2011-03-29
Information query
