Digital asset distribution systems and methods are provided. The method may include receiving a digital asset and associated permissions from each of a plurality of publishers, and hosting the digital assets received from each publisher on a digital asset server system. The method may further include receiving a request from a user to access a requested digital asset via the digital asset server system, determining whether the user is authorized to access the requested digital asset according to the permissions for the digital asset. If the user is not authorized, the method may include displaying a substitute to the user. The substitute may include a link to the digital asset server system by which the user may obtain authorization to download the digital asset.