An improved long box package for prerecorded media includes an elongated substantially rectangular box enclosure having a front wall, a rear wall, and a pair of first and second side walls. The box enclosure further includes an open top end, a bottom end adapted to be closed, and an interior shelf disposed between the top end and the bottom end for supporting the bottom end of a media case to be carried by the package. An opening is formed in the front wall that is contiguous with the open top end and which extends toward the shelf. In combination, the open top end and the contiguous front wall opening define an open channel for receiving the media case. The open channel facilitates rapid placement of the media case in the package by virtue of the media case not being restricted to insertion through the top end only.