A vehicular illumination lamp includes a convex lens positioned on an optical axis in a vehicular longitudinal direction and a light emitting element positioned in a proximity of a rear side focal point of the convex lens. The vehicle lamp is configured so as to form a light distribution pattern that has a horizontal cut-off line and an oblique cut-off line in an upper end portion thereof by exercising deflection control, with a use of the convex lens, over light directly emitted from the light emitting element. The light emitting element includes a light emitting chip that has a rectangular light emitting surface.