The invention relates to an anode comprising a titanium alloy substrate coated with noble metals by thermal decomposition of precursors thereof. The alloy of the substrate includes elements which can be oxidised during the thermal decomposition step, allowing electrical energy savings and a prolonged duration in industrial electrolytic processes. The anode of the invention is suitable for chlor-alkali electrolysis, allowing to produce chlorine with a lower oxygen content and a lower energy consumption than the anodes of the prior art.