An appropriate printer selection simulation system for selecting an appropriate printer providing more expressive output with lower running cost is disclosed. The system includes a user terminal, a printer, and a server connected to each other via a network. The printer includes an e-mail generating unit extracting printer information including the ink consumption amount with respect to the printer and generating e-mail including the extracted printer information, and an e-mail transmitting unit transmitting the e-mail generated by the e-mail generating unit to the server. The server includes a cost report generating unit generating the cost report indicating that the cost of the ink consumption amount when a color copy is printed in color is less than the cost of the ink consumption amount when the color copy is printer in monochrome, and a transmitting unit transmitting the generated cost report to the user terminal.