The present invention discloses a solution for providing a phonetic representation for a content item along with a content item delivered to a speech enabled computing device. The phonetic representation can be specified in a manner that enables it to be added to a speech recognition grammar of the speech enabled computing device. Thus, the device can recognize speech commands using the newly added phonetic representation that involve the content item. Current implementations of speech recognition systems of this type rely internal generation of speech recognition data that is added to the speech recognition grammar. Generation of speech recognition data can, however, be resource intensive, which can be particularly problematic when the speech enabled device is resource limited. The disclosed solution offloads the task of providing the speech recognition data to an external device, such as a relatively resource rich server or a desktop device.