Redirection of streaming content is described. In an implementation, a method includes receiving a request at a client from another client, wherein the request is to redirect on-demand content being streamed from a head end to the other client and includes a bookmark that specifies a point in time during an output of the on-demand content by the second client. A communication is formed for being communicated to the head end to cause redirection of the streaming of the on-demand content to the client corresponding to the point in time specified by the bookmark.