For transferring an image-forming layer from a transfer foil a printing sheet, an adhesive layer is first applied to the sheet to be printed. The transfer foil provided with the image-forming layer is guided past the printing sheet under pressure, in a coating module (2), such that the image-forming layer adheres to the adhesive and an image is created. The present invention provides a foil transfer device that includes a substrate on the press cylinder that has a reduced adhesiveness relative to the transfer foil.