On the back side surface of a release paper of a double-sided adhesive tape 53, sensor marks 65 each in a rectangular shape elongated in the tape width direction when viewed from its front are printed beforehand at a predetermined pitch L along the tape transferring direction to be vertical and symmetric with each other with respect to the center line in the tape width direction. Further, on the double-sided adhesive tape 53, wireless tag circuit element 32 is provided between adjacent sensor marks 65 on the center line in the tape width direction and at a position equal to the distance l1 from each sensor mark 65 in the tape discharging direction (a direction shown by an arrow A1). An antenna 33 and a reflective sensor 35 are distanced from a cutter unit 30 by a distance l1 in the tape transfer direction. The cutter unit 30 and a thermal head 9 are distanced from each other by a distance l2 in the tape transfer direction.