A data storage device has a cartridge with tape having data and landing zones. One of the landing zones is aligned with a head during stopping of advancement of the tape to minimize damage. A data storage system is provided with a data storage device with data and landing zones, a read/write head, a motor for driving the tape and a processor for identifying the landing zone locations. A method for minimizing damage to data tape conveys base film along a coating head while intermittently dispensing a magnetic layer and a rougher coating layer to form landing zones. A method for minimizing damage to data storage tape provides a cassette with tape having intermittent data and non-data regions, that is inserted into a tape drive and a read or write function is performed. The tape is advanced to align a non-data region with a head and advancement is discontinued.