According to one embodiment, a reproduction apparatus includes an execution unit configured to execute an advanced application, a detection unit configured to detect a series of keys which are operated by a user while the advanced application is executed, a recording unit configured to record key macro information formed of the detected series of keys and operation timings of the series of keys, and a key event generating unit configured to read the key macro information recorded by the recording unit and to generate a series of key events corresponding to the series of keys at the operation timings.