This disclosure relates to varying load and modulation applied to each of multiple frequency subchannels based on anticipated attenuation experienced by those subchannels. Communicating data includes identifying a static component of a transmission medium for wideband communications having at least two subchannels determining a function of noise is attenuation versus frequency for the static component selecting wideband modulation schemes for the subchannels based on the function determined and communicating a data signal over the subchannels. The transmission medium includes a medium other than a copper telephone wire between and including a carrier facility and a termination of the copper telephone wire at an access point at a user premise and copper telephone wire in a cable riser in multitenant units and multi-dwelling buildings. Independent demodulation functions may be applied to at least two of the subchannels.