An image processing apparatus includes a moving image file storage unit operable to store a moving image file; an area selection receiving unit operable to receive a selection of a predetermined area corresponding to one of a plurality of frames forming the moving image file; a template image generating unit operable to generate as a template image an image of the selected area; an image matching unit operable to obtain the frames from the moving image file storage unit, and to match each of the frames against the template image to search for a matching frame containing an image similar to the template image; and a scene change detecting unit operable to detect a start and an end of a scene containing the matching frame.