A contacting and separating mechanism which causes a first member to contact a second member and separates the first member contacting the second member from the second member is disclosed. The contacting and separating mechanism includes a pressure applying member which is rotated together with the first member by using a force of a first force applying member with a first supporting point as the center and causes the first member to contact the second member and separates the first member contacting the second member from the second member, and separates the first member contacting the second member from the second member by rotating with the first member with a second supporting point as the center by changing the position of the first supporting point.