A developing device is disclosed. The developing device includes a developing roller disposed to face an image carrier and a toner carrier capturing roller disposed to face the developing roller for capturing toner carriers adhered onto the image carrier. The developing roller generates a magnetic pole at a side facing the toner carrier capturing roller. A first virtual line, which connects a rotational center of the developing roller to a rotational center of the toner carrier capturing roller, passes through a region between a position where a magnetic flux density of the magnetic pole in the normal line direction is minimum on the developing roller at the upstream side in the rotational direction of the developing roller and a position where the magnetic flux density of the magnetic pole in the normal line direction is maximum on the developing roller.