A method and system for enabling personalization of services for a user. A first and second computerized service system that includes a first and second server, respectively, is utilized. An information server of a computerized information system receives a different request from the first and second server for first and second personalization information of the user, respectively. The first and second personalization information enables a first and second entity that uses the first and second server to provide a service to the user in response to the user having previously requested the service from first and second entity, respectively. The information server determines that first and second criteria for the first and second entity to receive the first and second personalization information, respectively, have been satisfied, after which the information server sends the first and second personalization information to the first and second server, respectively.