Invention Grant
- Patent Title: Method for optimizing net present value of a cross-selling marketing campaign
- Patent Title (中): 优化交叉销售营销活动的净现值的方法
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Application No.: US12397184Application Date: 2009-03-03
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Publication No.: US08015045B2Publication Date: 2011-09-06
- Inventor: Yuri Galperin , Vladimir Fishman , Leonid Gibiansky
- Applicant: Yuri Galperin , Vladimir Fishman , Leonid Gibiansky
- Applicant Address: US CA Costa Mesa
- Assignee: Experian Information Solutions, Inc.
- Current Assignee: Experian Information Solutions, Inc.
- Current Assignee Address: US CA Costa Mesa
- Agency: Knobbe Martens Olson & Bear, LLP
- Main IPC: G06Q10/00
- IPC: G06Q10/00

Abstract:
The present invention applies a novel iterative algorithm to the problem of multidimensional optimization by supplying a strict, nonlinear mathematical solution to what has traditionally been treated as a linear multidimensional problem. The process consists of randomly selecting a statistically significant sample of a prospect list, calculating the value of the utility function for each pair of an offer and selected prospects, reducing the original linear multidimensional problem to a non-linear problem with a feasible number of dimensions, solving the non-linear problem for the selected sample numerically with the desired tolerance using an iterative algorithm, and using the results to calculate an optimal set of offers in one pass for the full prospect list.
Public/Granted literature
- US20090313087A1 METHOD FOR OPTIMIZING NET PRESENT VALUE OF A CROSS-SELLING MARKETING CAMPAIGN Public/Granted day:2009-12-17
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