Technical systems and related methods for accounting and bookkeeping operations in an ecommerce enterprise combining elements of both franchise and multilevel business operations are provided that allow a franchisor to establish ecommerce franchisees as direct sales agents while maintaining the accounting and bookkeeping functions within the franchisor. The accounting and bookkeeping operational system allows for the use of a multilevel marketing organizational structure within an ecommerce franchise to motivate direct sales agents to make sales while maintaining the accounting functions at the franchisor and providing direct sales agents with the ecommerce sales tools needed to be successful.