Method and apparatus for an automated, client-specific notification service for reporting return preparers. A notification mechanism may be implemented as a part or component of a return preparation program or as a separate application. The notification mechanism may generate customized notifications for clients based at least in part on the clients' previous return information, for example information from previously filed tax returns. The notification mechanism may customize both the content of the notifications and the timing of the notifications based on each client's particular return information. The notifications generated by the notification mechanism may include or indicate any information related to the return preparation and filing process. The information in a particular notification may be tailored to the specific client's reporting situation. The notifications may be provided to the client(s) via one or more other communications channels or mechanisms.