An apparatus for reproducing a music content includes a first acquisition unit for acquiring data of a music content, a second acquisition unit for acquiring attribute information, a reproducing unit for reproducing, into an audio reproduction output, the music content data acquired by the first acquisition unit, a detecting unit for detecting bio-information of a listener listening to the audio reproduction output, and a setting unit for setting a next reproduction music content candidate based on the acquired bio-information of the listener and the attribute information acquired by the second acquisition unit.