By applying identification processing to each index included in a captured image, a set of an identifier, image coordinates, and an image number is acquired for each index, and the acquired set is registered in a data saving unit. The data saving unit manages the numbers of times of previous identification for respective identifiers. A display unit displays the number of times managed in association with an identifier in a set to be registered every time the set is registered. An index position and orientation calculation unit calculates the positions and orientations of indices corresponding to a set group using the set group registered in a memory.