Method of presenting search results to a user of a social network site on the Internet, in which each user of the social network site has a user profile with information regarding the user, includes obtaining content items satisfying a search of information on the Internet by a first user. The content items are ranked as a function of the information in the user profile of the first user such that the content items which are related to the information in the user profile of the first user are ranked higher than the content items which are unrelated to the information in the user profile of the first user. The content items according to ranking are then transferred to a display of the first user via the Internet such that higher ranked content items are displayed on the display prior to lower ranked content items being displayed on the display.