An information processing apparatus for indicating a search term in accordance with a user operation assigns an operating element of an operation input device to a search term having been input and displays an information image containing the search term on a screen on the basis of search processing using the search term. The information processing apparatus also indicates a position of the search term in the information image when operation information on the operating element assigned to the search term is input while the displaying is being performed. Therefore, a user can check where a search term is located in a displayed page using a variety of operation input devices.