Disclosed herein in an example embodiment is a multicast policy infrastructure that allows administrators to integrate location awareness for a particular multicast stream when it is being forwarded to an intended user. The infrastructure provides more flexibility by allowing multicast call admission control, access control, and other multicast policies to be based on the location or conditions where the host/user is receiving the multicast stream. A multicast policy can also provide additional mechanisms such as transcoding services, compression services, etc. based on the host/user location. As will be demonstrated in example embodiments herein, location awareness can include connectivity media (wired or wireless), physical location of user, and/or signal strength (and/or effective bandwidth).