The system disclosed includes at least a consumer item, such as a cigarette box, medication package or piece of clothing, and a detection device that can be operated by a buyer of the consumer item, which is configured for the detection of a coding in the consumer item, and a server, wherein the coding is hidden in the consumer item, but can be accessed by the buyer of the consumer item, so that the coding can be detected by means of a detection device and be transmitted to the manufacturer via a telecommunications connection to the server, wherein the server verifies if the coding is registered as valid, and wherein, depending upon the verification of the coding, a monetary benefit in favor of the telecommunications number of the buyer is credited by means of the server, and/or the server is configured for transmission of information to the buyer.