A method of rewarding a game player of a game can target particular types of offers to a player. A usage profile is determined for the player, which can be based on interaction between the player and items or goals in a game. Player information is identified, such as player statistics or categorization of the player. A category is selected for the player, based on the usage profile and the player information for the player. An offer is then selected from a group of offers, wherein the offer is for a real world object, service or event.