A content selecting and recommending method includes a step of generating a log table using information sent as a log from each of a plurality of users' terminals, each user's state being classified into one of a plurality of state patterns, the log table including information indicating a correspondence between each of the state patterns and a piece of content played back in the case of the state pattern; and a step of receiving a content recommendation request which is sent from a requesting user's terminal and includes a state detection signal generated as a result of detection of the requesting user's state, selecting a piece of content, from the log table, appropriate for the requesting user's state indicated, and sending a recommendation of the selected piece of content to the requesting user's terminal.