A rotor of a permanent-magnet-type rotating electrical machine of the present invention has a plurality of magnetic poles in point symmetry with respect to a rotation center of a rotor core 2. For each of the magnetic poles, there are arranged a permanent magnet 3 whose product of a coercive force and a magnetizing direction thickness is small and a permanent magnet 4 whose product of a coercive force and a magnetizing direction thickness is large. The permanent magnet 3 whose product of a coercive force and a magnetizing direction thickness is small is irreversibly magnetized by a magnetic field created by a current of an armature coil 21, to change a total linkage flux amount. This realizes a wide-range variable-speed operation of high output, to provide the rotating electrical machine with a wide operating range and high efficiency.