In a liquid crystal display device which uses an electric field whereby a sufficient reset effect or sufficient overdrive effect is obtained at a lower-limit temperature at which the device is used, but which does not produce bounce at normal temperatures, the electric field applied has an intensity greater than that of an electric field at which a 99% response is obtained, and less than that of an electric field at which a 99.9% response is obtained, between a white image and a black image at the lower-limit temperature at which the device is used. Alternatively, the electric field applied has an intensity greater than that of an electric field at which average tilt angle of the liquid crystal exceeds 81 degrees, and at which average tilt angle does not exceed 85 degrees.