The present invention relates to a display method and device for improving the luminous efficiency of a matrix display using a pulse-width modulation, or PWM, technique. According to the invention, in order to reduce the blurring effect, the display method comprises the following steps: —detecting the moving object contours within said sequence of video images, —modifying, for each image of said sequence and each contour detected, the gray level of at least one pixel adjacent to said contour by assigning to it an intermediate level in the range between its initial gray level and that of the other pixel adjacent to said contour, and—displaying said modified image sequence. Application to matrix displays comprising a LCOS, OLED or DMD valve array.