Techniques for identifying potential uses of computing systems are disclosed. A potential use of a computing system can be identified by considering the context that effectively represents a situation for the computing system and further considering a known situation to be a match for the situation. As such, a potential state of use of the computing system can be identified based on one or more known states of use of the computing system. A matching situation can, for example, be determined, based on pattern of use data that effectively associates a state of use with a situation in which the use may or has occurred. Identifying a potential state of use, among other things, allows making various applications, tasks, and/or services more accessible and/or effectively recommending what is likely to be used for a given situation without requiring supervised training or direct feedback from a user.