In embodiments, an implementation of a service oriented architecture is provided including an application service bus capable of approximating point-to-point performance by reducing the format transformation of application messages by way of relaying them in a native format when the message format of a consumer application and/or service provider application is supported by the service bus. Preferably, the service bus is capable of supporting multiple message formats and transport protocols and comprises a plurality of components including a Service Initiator module, a Service Terminus module, a Service Locator module, and a Transport module. The service bus provides logical isolation between a consumer application and a provider application by exposing a set of interfaces for relaying service request and service response messages between the applications.