An apparatus is provided for generating a Customized Uniform Resource Locator (CURL). The apparatus includes a request receiver, an information obtainer, and a CURL register. The request receiver is adapted to receive a request for assigning a CURL applied by a user to selected content in a network resource accessed through a normal URL. The information obtainer is adapted to obtain the normal URL, the CURL, and a set of description information of the selected content. The CURL register is adapted to obtain a browser context, an application context, and a system context related to the selected content, and is further adapted to store the browser context, the application context, and the system context which have been obtained with the normal URL, the CURL, and the set of description information of the selected content into a CURL repository as a whole.