Certain embodiments of the present invention provide a deicer system for heating water within a fluid receptacle to prevent ice from forming. The system may include a main body configured to be positioned within the fluid receptacle, a heating element adapted to heat the water, wherein the heating element is supported by the main body, and a concealing cover that is configured to hide the main body the said heating element from view. The concealing cover has a larger axial envelope than the main body and the heating element. The concealing cover may be shaped as a naturally existing object.