An interactive system for providing multimedia data in response to interaction with lift-the-flap elements. The system may include a housing which forms a substantially planar surface configured to support at least one printed media sheet. The printed sheet may include at least one lift-the-flap element. The system may further include a playback device configured to provide multimedia data relating to the lift-the-flap element. The system may include a detector which is configured to detect a position of the lift-the-flap element and provide position information. The system may further include a processing unit configured to cause playback of the multimedia data via the playback device based on the position information provided by the detector.