The invention includes a method and apparatus for configuring a self-learning network using feedback information received from an end user terminal communicating via the self-learning network. A method includes receiving feedback information from the end user terminal, generating configuration information for at least one network element of the self-learning network using the received feedback information, and configuring the at least one network element using the generated configuration information. The at least one network element of the self-learning network is configured by executing commands on each of the at least one network element and/or by propagating configuration information to each of the at least one network element. The feedback information may include user and/or terminal feedback information. The configuration information may include any information adapted for use in configuring the at least one network element of the self-learning network (and may also include configuration information for the end user terminal).