Invention Grant
- Patent Title: Scheduling and presenting IPG ads in conjunction with programming ads in a television environment of application
- Patent Title (中): 在电视环境中安排和展示IPG广告与节目播放广告
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Application No.: US12643596Application Date: 2009-12-21
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Publication No.: US08042131B2Publication Date: 2011-10-18
- Inventor: Gregory Flickinger
- Applicant: Gregory Flickinger
- Applicant Address: VG
- Assignee: Prime Research Alliance E, Inc.
- Current Assignee: Prime Research Alliance E, Inc.
- Current Assignee Address: VG
- Agency: Carlineo, Spicer & Kee, LLC
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025
Abstract:
A method and system whereby conventional television advertisements (i.e., those delivered to viewers while they watch television programming) can be delivered in conjunction with and correlated with advertisements that are presented to viewers in the Interactive Program Guide (IPG). Moreover, the invention described herein provides for delivering highly targeted ads to viewers in both conventional programming avails and in the IPG, and for linking the targeted ads in these two media to provide for enhanced and highly effective advertising campaigns.
Public/Granted literature
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