In a fishing rod having a hand grip and a reel clamped to and held above the rod, the improvement wherein there is provided between the rod and the clamp on the underside of the rod a unitary piece having an elongate central section free of lateral protuberances which is laterally curved to essentially match the curvature of the fishing rod, aligned with the elongate central section at one end and integral therewith a curved finger grip terminating in a free distal end, and also aligned with the elongate central section at its opposite end and integral therewith a projection having an opening therein adapted to receive the hook portion of fishing hook.