A container having a scented label attached using an in-mold label process and methods of making the same. A scented material is supplied to the label, and the label is attached to the container using an in-mold label process. In another embodiment, a container comprises an interior cavity for retaining a substance, and a label adapted to dispense a scent, wherein the label is disposed on an exterior surface of the container using an in-mold label process. The scent may be suggestive of the content of the container.