A breastfeeding assist timepiece includes a housing containing a first live time display and a second resettable static time display. A left/right side indicator is defined at a further location of said housing. In use, the static time display is continuously reset to a time of a most recently completed feeding, with the left/right side indicator further designating a left or right breast employed first in the most recent feeding and in order to more accurately predict the timing of a present or future feeding, as well as which breast to be initially employed in that feeding.