Invention Grant
- Patent Title: Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile
- Patent Title (中): 基于在线用户简档选择的针对性的电视广告，并呈现与该简档相关的电视节目或频道
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Application No.: US12131824Application Date: 2008-06-02
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Publication No.: US08051444B2Publication Date: 2011-11-01
- Inventor: Roy Shkedi
- Applicant: Roy Shkedi
- Applicant Address: US NY New York
- Assignee: Intent IQ, LLC
- Current Assignee: Intent IQ, LLC
- Current Assignee Address: US NY New York
- Agent Louis J. Hoffman; David S. Alavi
- Main IPC: H04N5/445
- IPC: H04N5/445
Abstract:
In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.
Public/Granted literature
Information query
