The present invention relates to a method or an operation for providing a personalized TV-Anytime metadata service. According to the present invention, there is provided a method of transmitting non-anonymous user metadata to a TV-Anytime service agent using a SOAP operation, comprising the steps of a) defining a SOAP operation which transmits user metadata and is capable of identifying transmission of non-anonymous user metadata, b) the service agent identifying a user, c) a client loading user metadata about the identified user on an element of the SOAP operation defined at step a) and transmitting the element with the user metadata to the service agent, and d) the service agent identifying the element of the SOAP operation transmitted at step c) and extracting the user metadata included in the element of the SOAP operation therefrom.