An image heating apparatus includes a coil for generating magnetic flux, a belt including an electroconductive layer for generating heat by the magnetic flux generated from the coil, for heating an image on a recording material by the heat generated by the electroconductive layer, a first pressing member contactable to an inner surface of the belt member, a second pressing member for pressing the belt member against the first pressing member to nip and convey the recording material, a coil unit, including the coil, provided oppositely to an outer surface of the belt member, a mover moving the coil unit between a first position in which the image on the recording material is to be heated and a second position in which the coil unit is moved away from the belt member, and a pressure changer changing the pressure between the first and second pressing members.