Systems, methods and computer program products for generating substitute titles for a content item in response to a user submitted title for the content item. A method receives a user generated title and generates a plurality of candidate substitute titles. A first quality score is calculated for the user generated title and a plurality of second quality scores are generated for the plurality of candidate substitute titles. The user generated title for the content item is replaced with at least one of the plurality of candidate substitute titles on the basis of the quality scores.