Invention Grant
- Patent Title: Method and system for providing advertising inventory information in response to demographic inquiries
- Patent Title (中): 响应人口统计查询提供广告资源信息的方法和系统
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Application No.: US09850949Application Date: 2001-05-07
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Publication No.: US08060416B2Publication Date: 2011-11-15
- Inventor: Robert Allen Main , Dz-Mou Jung , Wendy Krehbiel , David Leger
- Applicant: Robert Allen Main , Dz-Mou Jung , Wendy Krehbiel , David Leger
- Applicant Address: US CA Santa Clara
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Santa Clara
- Agency: Brinks Hofer Gilson & Lione
- Main IPC: G06Q10/00
- IPC: G06Q10/00 ; G06F17/60

Abstract:
The present invention relates to a method and system for providing advertising inventory information. More specifically, the present invention relates to a method and system for providing advertising inventory information in response to demographic inquiries. In an exemplary embodiment, a server responds to a demographic query. Based on the query, the server queries an advertising inventory database and a contract database to retrieve relevant information. Using the relevant information, the total inventory and the total sold inventory are obtained. Using the now obtained total inventory and the total sold inventory information, the server then provides an estimation of the total available inventory matching the query.
Public/Granted literature
- US20040138956A1 Method and system for providing advertising inventory information in response to deographic inquiries Public/Granted day:2004-07-15
Information query