A method of improving electronic security establishes a secure trusted path between a user and an institution seeking an electronic signature to verify a transaction before any request for signature and completing electronic transaction activities occurs. The secure trusted path providing the user with a first predetermined portion of a branded watermark, for instance an advertisement, provided from the institution in conjunction with the request, and a second predetermined portion of the branded watermark being provided upon a personalized device that cannot be intercepted or manipulated by malware, allowing the user to verify that the request as displayed upon the user's primary computing device is valid.